RICH Hair Care had a superb presentation in Russia's most prestigious beauty store, Ill de Beaute owned by Sephora.
We turned the shop into a pop-up salon where our creative director Ruslan showed how to create different hairstyles with RICH Hair Care. And it wasn´t just an ordinary pop up salon, it was a luxurious salon with a podium on which the models showed their glamorous looks!
The main idea was to show the variety of our brand and how easy it is to create luxurious looks with RICH Hair Care. The applause our Creative Director Ruslan and models received was absolutely mind-blowing!
Ill de Beaute is a premium perfumery and cosmetics chain of stores which belongs to United Europe Group and is one of the leaders in perfumery and cosmetics retail market in Russia. Nearly 150 luxe brands and more than 30 mass market brands are represented on the stores’ shelves. RICH Hair Care is proud to be one of the brands!
Thanks a million to all the participants of the event! It was a really lovely evening! We enjoyed it to the fullest!